Sprecher Brewing Unveils Tapas and Beer Tastings

When Sprecher Brewery wanted to give drinkers a new way to experience their beer that went over and above a traditional brewery tour, they added a reserve tasting option in which participants have 10 beer samples paired with 10 different artisanal cheeses. These reserve tastings proved successful and the brewery wanted to take the experience even further.

Tonight, the brewery takes the wraps off their new Tapas and Beer tasting event which is the brewery’s answer to those desires to build on the success of the reserve tastings. On Monday night @Einley and I were able to partake in a preview of the new tasting. It’s clear that the brewery views this as a perfect way to show off their beers, their innovation, and their traditions. Bringing out almost their entire beer lineup for this event was a great way to really get to know the brewery on a whole new level.

The event, lead by Sprecher’s President Jeff Hamilton, featured 12 different beers which were each paired with five food items. We started out on the lighter end of their beer spectrum with the Sprecher Hefe Weiss and worked through to the dark Sprecher Imperial Stout. There were stops at staples among the Sprecher beer line like their Pub Brown Ale, and Black Bavarian, as well as some of their less common beers like the IPA2 and the Pipers Scotch Ale. Each of these beers was paired with a variety of cheeses, nuts, meats, fruits, veggies and even candies, our palates got a serious workout with sampling over 70 different flavors.

The team at Sprecher worked hard on designing these pairings, and it shows. Each and every beer had at least one food item paired with it that seemed out of the ordinary and unexpected. Not everyone liked every flavor combination, but that was not only to be expected, but it was by design. Jeff explained that they ran several test runs of the event and “if four out of five people liked it, it probably went on the plate. If five out of five people liked it, we didn’t necessarily put it on the plate because we felt like we weren’t challenging people enough.”

In addition to the 12 beers that were included in the tasting, we were treated to a sampling of the Hopfuzion fresh hop lager, the Citra Bomb IPA, Commando Bourbon Barrel Scotch Ale, the Czar Brew with bourbon cherries, and the new Hard Root Beer. This event is intended to dazzle you, and it is very successful at that goal.

There are only a few ways to improve a night of drinking quality beer. Drinking the freshest possible beer, drinking it with good friends, and pairing it with good food. This new option at Sprecher Brewery helps accomplish all three at once.

Tickets for the Thursday night tastings are $30 per person and it is limited to 16 spaces to keep it personal, so be sure to book early. The menu will change seasonally to keep it fresh and inline with the current beer offerings. Call the brewery at (414) 964-2739 for more information.

Established: 1985
Established in 1985, Sprecher is Milwaukee's Original Microbrewery. We brew over 20 different beers as well as 8 gourmet sodas, including our world famous Sprecher Root Beer.

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